HelloBianca AntoniniI'm Bianca Antonini

I design the whole journey, not just the screen.

Senior Product Designer for AI and fintech. Now I ship code too.

  • Solving problems
  • User first
  • Journey mapping
  • Discovery
  • Shipping code
  • Fixing 404s
  • Talking to users
  • Writing for WhatsApp
  • Design systems
  • Reading funnels
  • AI features
  • Prototyping
  • Pull requests
  • UX writing
  • Testing UI/UX

Selected work

Savings.Club · Fintech (US)

The whole member journey, rebuilt to sell, sign and keep members

WhatsApp delivery, in two weeks
1.7% → 88.9%
contract conversion from my acquisition redesign, 2021 to 2023
+70%
  1. 01 · DiscoverWebsiteRebuilt navigation, one path to the contract
  2. 02 · SignContract flow3 steps, offer calculated in the flow
  3. 03 · JoinAppMember app redesign, launching next
  4. 04 · Follow upCRMWhatsApp delivery from 1.7% to 88.9%
Read the case

Helpjuice · AI knowledge base (US)

From dated knowledge base to AI-first platform

Onboarding, AI features, a Product Hunt launch and a new website.

7% → 37% retention after onboarding

Read the case

Off the screen

Bianca in front of the Colosseum at nightHi from Rome 👋
A hand-drawn sketch of a sign-up flow on a notepad
Sketching a flow on the road
LinkedInCVGitHub@antoninibi